Recyclebank
A master in the principles of gamification and nudge theory to encourage behaviour change. To date, the company has over 3.5 million members (US & UK) who receive reward points based on their level of recycling. They are now taking the principles perfected for recycling and branching out into changing our transport behaviour. In conjunction with Transport for London (Tfl), their new initiative rewards people for ditching the car and choosing to cycle or walk. One to watch – launching next month. Read more…
Welcome to Issue 30 of Branding for Good News, Added Value’s newsletter focused exclusively on sustainable marketing; the challenges, opportunities, our solutions and points of view.
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Luxury and sustainability: two opposing concepts? At first glance, perhaps. After all, the word luxury derives from the Latin word “luxus” and conjures up images of ‘pomp, excess and debauchery’. Whereas sustainability, by definition, invites us to ‘meet the needs of the current generation without compromising the ability of future generations to meet theirs’.
The two sound paradoxical indeed. And consumers seem to agree. In a recent survey by Salon 1.618, consumers put the luxury industry last in a ranking of industries associated with sustainable commitments; ranking lower than the financial and petrol sectors.
So should the luxury industry admit defeat and never embrace sustainability? We think not. For several reasons: Read more…
Luxury Trash
Will Spring 2012 see the well-heeled wearing discarded fish skins on their feet? Marcia Patmos and Manolo Blahnik have teamed up to create the sustainable Marcia Patmos for Manolo Blahnik collection of shoes for the spring — made entirely of discarded tilapia skins, cork and raffia. This is the first eco-friendly endeavor for Blahnik, who has worked with Patmos on two styles, a double strap, open-toe flat and a strappy, high-heeled sandal in color combinations of electric blue, black, nude and yellow. Each creation will retail for $895 at Manolo Blahnik stores.
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Food in a tube
A group of Scottish entrepreneurs have delivered the concept of vertical farming on a smaller scale. Consisting of two spiralling tubes that wind around a wooden post, the Whirligro reduces the need for pesticides, excessive watering and is perfect for those with limited ‘growing’ space.
Spotted first by ‘Springwise’
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Eco Designer Fashion
American fashion label, Isoude, designer Kate Brierley, produce all their clothes within a 200 mile radius of Newport, Rhode Island, Read more…
Electric Style
The Agility Global Saietta is one super-stylish all-electric motorbike. And it’s not just for looks – the stats say “it’s 73% more efficient than an internal combustion engine in getting energy from your source (in this case, a battery) to the wheels. This works out at an average saving of 53.63p per horsepower per hour”. Added Value UK was delighted to have helped this London-based start-up with pro-bono brand proposition consultancy. Good luck Maz and the team.
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Welcome to Issue 26 of Branding for Good News, Added Value’s newsletter focused exclusively on sustainable marketing; the challenges, opportunities, our solutions and points of view. Read more…
Electric Dreams abound in Paris
With predictions that hybrid car sales will more than triple by 2015, take a look at the best of green driving at this year’s Paris Motor Show. Courtesy of Treehugger.com
And Plant Green answers the 10 most frequently asked questions on electric cars. Read more…
Electric Sypder
Volkswagen unveiled its electric vehicle strategy for the next 8 years with a goal to sell 300,000 electric vehicles annually, by 2018. The jewel in their crown is undoubtedly the new plug-in electric hybrid Porsche – 918 Sypder – launched at the Geneva Auto show. Still at concept stage, hybrid Porsche can allegedly get 78 miles per gallon, can go 16 miles on electric charge alone, and can do 0-60 in 3.2 seconds. Read more…
