Can developed-world corporations rely on remaining at the forefront of innovation, or is there evidence that they’re losing ground? Do developed economies offer structural advantages when it comes to the generation and development of new ideas? Why are you going to hear a lot more about Frugal Innovation? Read on…
Added Value’s March edition of the Innovation Inspiration, our monthly email newsletter, showcased a good article by Accenture on How to make your company think like a customer. There were two recommendations I especially liked and that I have seen work with different clients. Read more…
In last month’s edition, we talked about how corporations in a post-crisis world are waking up to an operating environment that has changed forever. This month we go deeper into some of those themes: what it takes to succeed in China and India; how to influence responsible consumer behavior; using social media to reduce customer acquisition costs; ways to re-design your organization to respond to faster innovation cycles; and identifying the best balance between central and local Marketing in an increasingly global environment.
In the wake of the global economic crisis, corporations are discovering a world that has changed fundamentally from the one they used to flourish in. The new who, what, when, where, why and how of consumers, competition and markets means that the innovation environment has evolved…again.
What makes great companies great? Who’s winning in the war for the global middle class? What is the future of big data? What social strategies work? How can we think more creatively? And how can we design breakthrough digital products and a better user experiences? It’s all in this month’s Innovation Inspiration.
This month we take a look at new ways to plan for and take advantage of opportunity, with tips from Google to Patagonia to strategy consultancies to start-up Betabrand; a preview of the coming war between Apple, Google, Facebook and Amazon; and a few parting words from Steve Jobs.
This month we take a Silicon Valley view from Guest Editor Lee Shupp based in our San Francisco office, focusing on technology and innovation.
The 100 most innovative companies in the world
The lifeblood of companies everywhere, innovation is among the key priorities for CEOs. So, which corporations are likely to succeed now and in the future, and why? Here’s a sneak preview:
1. Salesforce.com
2. Amazon.com
3. Intuitive Surgical
4. Tencent Holdings
5. Apple
Read more: The world’s most innovative companies
As people take off for vacation in the Northern hemisphere, don’t forget to pack Kindles, iPads, iPhones, even old-fashioned books! Summer’s always a good time to take a fresh perspective, so have a look at our suggestions to refresh your mind.
As corporations have turned their attentions from survival to growth strategies, so the innovation pipeline has come increasingly under the spotlight. What are some recent lessons in creating an operating rhythm to bring new offerings to market across staged time horizons?
P&G’s four types of innovation
Connect+Develop is by now a well-known innovation outreach model (read Where Next on Open Innovation?), but P&G recognized they needed to drive organic growth as well. As part of their overhaul of how the company innovates, they focused on the systemization of four types of innovation:
