The proliferation of Hispanic online panels has ignited a debate around the efficacy of online research among Hispanics. In Q1 2012 Added Value Cheskin launched an investigation into this matter using several of the hundreds of Hispanic studies we have conducted in the past few years. All interviews collected were from a random selection of Hispanic sample. Respondents were post classified into the appropriate acculturation level based on several measures including language dominance, media consumption, proportion of life spent in the US and attitudes/ behaviors. Below are our findings.
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In the wake of the global economic crisis, corporations are discovering a world that has changed fundamentally from the one they used to flourish in. The new who, what, when, where, why and how of consumers, competition and markets means that the innovation environment has evolved…again.
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Welcome to Issue 30 of Branding for Good News, Added Value’s newsletter focused exclusively on sustainable marketing; the challenges, opportunities, our solutions and points of view.
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Luxury and sustainability: two opposing concepts? At first glance, perhaps. After all, the word luxury derives from the Latin word “luxus” and conjures up images of ‘pomp, excess and debauchery’. Whereas sustainability, by definition, invites us to ‘meet the needs of the current generation without compromising the ability of future generations to meet theirs’.
The two sound paradoxical indeed. And consumers seem to agree. In a recent survey by Salon 1.618, consumers put the luxury industry last in a ranking of industries associated with sustainable commitments; ranking lower than the financial and petrol sectors.
So should the luxury industry admit defeat and never embrace sustainability? We think not. For several reasons: Read more…
What makes great companies great? Who’s winning in the war for the global middle class? What is the future of big data? What social strategies work? How can we think more creatively? And how can we design breakthrough digital products and a better user experiences? It’s all in this month’s Innovation Inspiration.
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Le jeudi 3 novembre lors du salon Paris 2.0, Added Value intervenait à une table ronde animée par Jean-Maxence Granier, Directeur Associé de Think Out, sur le thème de l’utilisation des communautés en ligne afin de collecter des insights et co-créer avec les consommateurs (cliquer ici pour lire l’intervention d’Yves Jaques, Project Director Added Value) . Après la table-ronde, nous avons demandé à Jean-Maxence les enseignements qu’il en avait tiré, les enjeux et les freins de ces communautés, ainsi que leur avenir.
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Innovation is key to competitiveness in the global economy. But, too often this so-called “innovation” is just a rearrangement of an existing offer (a “renovation”), or it fails altogether. Read more…
It’s always nice to see our recommendations being used by our clients. One of the problems with being a consultant is that there is often a long and twisting road between insight and recommendations and action. But here is an example from Microsoft. Read more…
This month we take a Silicon Valley view from Guest Editor Lee Shupp based in our San Francisco office, focusing on technology and innovation.
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The proliferation of Hispanic online panels has ignited a debate around the efficacy of online research among Hispanics. In Q1 2012 Added Value Cheskin launched an investigation into this matter using several of the hundreds of Hispanic studies we have conducted in the past few years. All interviews collected were from a random selection of Hispanic sample. Respondents were post classified into the appropriate acculturation level based on several measures including language dominance, media consumption, proportion of life spent in the US and attitudes/ behaviors. Below are our findings.
