Mark Whiting, Director at Added Value, and Esomar Next, will partner for the second year running at an Esomar conference for students at EM business school Lyon, France on March 29th.
Added Value participe à la table-ronde organisée le 3 novembre au Salon Paris 2.0 sur le rôle des instituts d’études dans la collecte d’insights et la co-création en direct avec les consommateurs. RDV à 17h, pour assister au débat mené par Jean-Maxence Granier de Think Out et auquel participeront, Yves Jaques, Project Director de la plateforme communautaire d’Added Value, Christophe Rebours président d’InProcess, Eric Maillet, Directeur Associé chez Axance, François Petavy de Eyeka et Franck Pernez Business Development Director chez Survey Sampling. Vous apprendrez comment se recrute une communauté, sa gestion et son observation au quotidien par le community manager afin d’obtenir des insights exploitables.
Does it make a difference to the consumer if a brand is premium or luxury? For the consumer perspective Added Value created an international online community called “Luxury Detectives” using AV-id™, our digital ideation platform, designed to engage consumers for insight and innovation purposes.
OpFinder™ is a robust business tool which provides quantitative and structured insight into new market opportunities and develops the business case to help you move forward with innovation.
Ben Wood, Added Value’s Innovation Director, will be one of the top marketers presenting at an Adetem conference in Paris on Thursday the 26th of May 2011. Ben will share how AV-id™, a digital platform developed by the group, can be leveraged to generate fresh insights using a global creative community. The case study will be focused on work conducted for Levi’s® but also references work done for PLI, L’Oréal and IKEA.
In a recent article published in the International Herald Tribune (8 December, 2010), Benedict Carey describes the experiments that neuroscientists have been conducting to understand the causes of the light bulb moment that leads to insight. It seems that the more fun we are having, the better we are at puzzle solving and being creative. At Added Value, this is something that we have long believed in, which is why we have been using games and other fun activities during our workshop sessions, known as “Generators”, to help stimulate our creativity and that of our clients.
Last month we gave a quick overview of design thinking principles for innovation. It generated a lot of interest, so this month we’ve decided to go into a little more detail.
You’ll see there’s a theme of ‘AND’s’ driving our thinking. We choose to see them as ‘AND’s’ rather than ‘OR’s’ because we believe that making a virtue of tensions opens up new opportunities. What does that mean concretely?
1. Understanding Context: Zooming Out AND In!
Once the objective of a project has been properly framed, people’s natural tendency is to roll up their sleeves and ‘leap in!’ Design thinking would have us start off by leaping out: what does our existing ecosystem consist of? Who are the users of our products/services? Who are our competitors? How is the context evolving?
• Listen to Eric Berlow’s 3-minute talk about reducing complexity by zooming out, observing problems as systems and interactions, then zooming back in to solve the innovation problem.
What are the challenges facing clients and agencies in a fast changing world? How can marketers make their budgets work harder? How is digital changing the way we connect with consumers?
We asked Mark Whiting, Director of Marketing Intelligence at Moët Hennessy for his thoughts on the future of marketing and insight – particularly for luxury brands. In these four short video extracts, Mark shares his view on some of the central questions marketers want answered. Read more…
Added Value, premier groupe international de conseil en innovation et marketing stratégique, sera présent au SEMO les 3 et 4 novembre 2010 à Paris, pour présenter AV-id, son nouvel outil digital.
“What is the most important thing you have learned about analyzing data over your career?” That was an interesting question posed to me while teaching a Master Class seminar on Design Research for Innovation to a group of senior researchers and designers last week in London. After some some reflection, I hit upon a simple idea.
