Welcome to Added Value’s newsletter focused on Sustainable marketing; the challenges, opportunities, our solutions and points of view. The conversation around climate change and the environment continues to ‘heat up” in the US as Obama nominates 2 figures for environment- related cabinet posts (The Environmental Protection Agency and the Energy Department). The former has taken strong positions for the regulation of greenhouse gases while the latter is pro-fracking. Both sides agree that the Obama picks are intended to make progress on the issues in the absence of congressional concensus. Senate confirmation is pending…
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Coke, Pepsi… iconic American brands that have travelled the world round and become a staple at every social event. For decades, their bubbly sweetness has symbolized youth, friendship, freedom and happiness. But their sugary alter ego is gaining notoriety. And the voices of dissention are getting louder. So could soft drinks be heading for the same pariah status as tobacco? Leslie Pascaud, our Global Thought Leader on sustainable brands shares her point of view…
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Welcome to Added Value’s newsletter focused on Sustainable marketing; the challenges, opportunities, our solutions and points of view.
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Natural and organic cosmetics are booming. According to Kline Group*, these segments are growing at twice the rate of classic cosmetics (+10% per annum vs +4% total H&B) in the US and Europe, faster still in Asia and will continue to do so through 2016. But who are these natural consumers and how can brands effectively market to them? Leslie Pascaud and Camilla Guimard from AV France investigate.
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Join us for our upcoming webinar entitled ‘The Silent Revolution in Beauty and Hygiene’.
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Dans le contexte économique actuel, le développement durable n’est pas toujours au centre des débats. Pourtant, à y regarder de plus près, nous assistons bien à une « révolution silencieuse » dans le secteur de l’hygiène et de la beauté.
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Sustainable Innovation Director, Leslie Pascaud, writes for GreenBiz.com: Despite economic turbulence, political abdication and consumer apathy, the corporate sustainable agenda is still alive & kicking. According to a recent McKinsey survey on “The Business of Sustainability”:
“More companies are managing sustainability to improve processes, pursue growth, and add value to their companies rather than focusing on reputation alone.”
Clearly, some companies are doing a better job than others. Near the top of my list is Danone *– a publicly traded company that, in my opinion, is a model for best practice in sustainable innovation. Read more…
Welcome to Issue 30 of Branding for Good News, Added Value’s newsletter focused exclusively on sustainable marketing; the challenges, opportunities, our solutions and points of view.
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Luxury and sustainability: two opposing concepts? At first glance, perhaps. After all, the word luxury derives from the Latin word “luxus” and conjures up images of ‘pomp, excess and debauchery’. Whereas sustainability, by definition, invites us to ‘meet the needs of the current generation without compromising the ability of future generations to meet theirs’.
The two sound paradoxical indeed. And consumers seem to agree. In a recent survey by Salon 1.618, consumers put the luxury industry last in a ranking of industries associated with sustainable commitments; ranking lower than the financial and petrol sectors.
So should the luxury industry admit defeat and never embrace sustainability? We think not. For several reasons: Read more…
Luxury Trash
Will Spring 2012 see the well-heeled wearing discarded fish skins on their feet? Marcia Patmos and Manolo Blahnik have teamed up to create the sustainable Marcia Patmos for Manolo Blahnik collection of shoes for the spring — made entirely of discarded tilapia skins, cork and raffia. This is the first eco-friendly endeavor for Blahnik, who has worked with Patmos on two styles, a double strap, open-toe flat and a strappy, high-heeled sandal in color combinations of electric blue, black, nude and yellow. Each creation will retail for $895 at Manolo Blahnik stores.
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