As we enter 2012, an uncertain economic outlook dominates the business environment. We take a look at what the experts are suggesting the future might hold in the short and medium term.
Welcome to Issue 30 of Branding for Good News, Added Value’s newsletter focused exclusively on sustainable marketing; the challenges, opportunities, our solutions and points of view.
Le jeudi 3 novembre lors du salon Paris 2.0, Added Value intervenait à une table ronde animée par Jean-Maxence Granier, Directeur Associé de Think Out, sur le thème de l’utilisation des communautés en ligne afin de collecter des insights et co-créer avec les consommateurs (cliquer ici pour lire l’intervention d’Yves Jaques, Project Director Added Value) . Après la table-ronde, nous avons demandé à Jean-Maxence les enseignements qu’il en avait tiré, les enjeux et les freins de ces communautés, ainsi que leur avenir.
I just signed up for a 7 day free trial of Glance, a desktop-sharing service like WebEx, but much simpler. Within 15 minutes I got a call from a real person offering to answer any questions and give me a quick walk-through of Glance. The rep sent me her email address in case I had any more questions.
Ce séminaire en ligne sera animé par Leslie Pascaud, Directrice d’Innovation Durable du groupe Added Value.
What are the challenges facing clients and agencies in a fast changing world? How can marketers make their budgets work harder? How is digital changing the way we connect with consumers?
We asked Mark Whiting, Director of Marketing Intelligence at Moët Hennessy for his thoughts on the future of marketing and insight – particularly for luxury brands. In these four short video extracts, Mark shares his view on some of the central questions marketers want answered. Read more…
While lacking the hype of other consumer segments, mums in China are an important focus for consumer and retail marketers due to their direct influence on household spending. To put the prize in perspective – there are an estimated 320 million working mothers in China, more than the entire population of the United States.
Welcome to our August edition of Innovation Inspiration, Added Value’s monthly e-mail service designed to provide a short burst of facts and stimulation on marketing and innovation topics.
As economic indicators suggest that we are slowly emerging from the gloom of the crisis, we take a look at some of the longer-term effects on consumers and innovation.
Last time out, we took a closer look at the massive opportunity that is India. This time, we zoom in on Russia, the largest country in the world. Already higher in 2008 than India, the World Bank estimated in 2009 that Russia’s GDP would have caught up developed economies by 2026.
India is the second most populous nation on earth and one of the world’s fastest growing economies (the 4th largest in terms of purchasing power). But it has in particular problems for marketers: 6 major religions and 23 languages, for example.
