Branding for Good News – Issue 10
March 10th, 2008
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Posts Tagged ‘Sir Martin Sorrell’
BfG News Issue 10 – Editor’s Column: Starting the Responsible Brand Journey
March 10th, 2008
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So how do marketers start on the responsible brand journey and how do they get it right? This was the challenge for delegates at the ‘Branding for Good’ summit. Stimulating speeches were mixed with energising workshop sessions to put the theory into practice for specific brands.
Branding for Good Summit 2008
March 10th, 2008
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Marketers are starting to realise the opportunities for those brave enough to adopt a responsible strategy, as evident by the high attendance at the ‘Branding for Good’ Summit on the 6th March. They’re well aware that today’s consumer can’t and won’t be fooled by spurious claims made by brands and will be quick to tarnish with the “greenwash” label. So how do marketers start their responsible brand journey and how do they get it right? This was the challenge for delegates at the summit. Stimulating speeches were mixed with energising workshop sessions to put the theory into practice for specific brands.
Ethical issues move up the consumer agenda
March 6th, 2008
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As headlines over global warming, cheap labour and carbon footprints dominate the press; Europeans are taking an active interest in ethical issues across the board, according to new pan-European research from brand consultancy, Added Value.
- Ethical is a fast-growing issue – over half of Europeans are interested in ethical issues and 21% say they are a real priority.
- The UK lags behind Germany and France in terms of rating ethical issues as a priority. However, environmental issues, rather than social or corporate governance are key for the Brits.
- Consumers say top ethical priorities for brands are pollution/use of resources, packaging/recycling and reducing carbon footprints.
- Corporate issues that used to be a priority for consumers like animal testing and charity donations are dropping off their radar.
The Body Shop praised by consumers as brand with best reputation in Britain
March 6th, 2008
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The Body Shop has been praised by customers as the British brand with the best corporate reputation, according to a new survey by brand consultancy Added Value. Despite The Body Shop’s acquisition by the global beauty group, L’Oreal, it remains a brand recognised for its ethical viewpoint, although it may need to keep abreast of changing consumer attitudes to hold onto its leadership position.
Branding for Good Summit 2008: The Panel Debate
March 6th, 2008
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So how do marketers start on the responsible brand journey and how do they get it right? This was the challenge for delegates at the‘Branding for Good’ summit. Stimulating speeches were mixed with energising workshop sessions to put the theory into practice for specific brands.
BfG News Issue 6 – Expert’s View: Corporate Responsibility
November 6th, 2007
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Each month News invites an expert to give us their view on a topical issue. This month, we ask Sir Martin Sorrell, CEO, WPP and keynote speaker at our ‘Branding for Good’ Summit in March next year, for his view on climate change and corporate responsibility. Sir Martin Sorrell has been CEO of WPP, since he founded the Company in 1986. Over this period, WPP has become one of the world’s leading communications services companies, employing nearly 102,000 people in over 2,000 offices in 106 countries. Read more…
Tackle climate change with the 3R’s: Reduce, Reuse, Recycle
August 2nd, 2007
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Added Value chief executive advises marketers perplexed by their role in climate change to begin with the 3R’s: Reduce, Re-use, Recycle – they could become a springboard for ethical innovation.
Marketers shouldn’t be overwhelmed when considering their role in combating climate change. A good start point is the 3R’s.
Added Value / Source by The Added Value Group is licensed under a Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License.